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It’s why we go to concerts rather than listening to Spotify-it’s less about the connection with the stranger standing next to you and more about the musician’s stories and personal asides between songs. That sense of an emotional connection is becoming more important than ever. I’ve previously talked about the importance of authenticity and relatability in establishing and growing influence, particularly among Gen Z. It’s about forming a connection with the seller Here’s what I’ve learned in my experience as a live ecommerce seller, and buyer -and what founders building in this space need to know. Shopatainment is part art, part game show, part theater, part supply chain management, and part auction house. Ultimately, I believe that every successful future online retailer will one day rely on video over traditional photo-based listings. startups vying for this space-not to mention the many existing ecommerce brands that are rightfully eyeing live shopping as an add-on feature-this is not a winner-take-all phenomenon. While early examples of shopatainment in the West have been created in people’s homes or in low-cost set-ups, shows are destined to become high-fidelity productions.
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Shopatainment is when sellers leverage video over photos to sell products, and where buyers browse seller videos as if they’re switching TV stations, looking for entertainment. This is not a trend-it’s a game-changing movement. totaled approximately $135 billion this year, according to eMarketer. By comparison, digital ad spend in the U.S. There’s even confetti! It’s why live shopping is already an $137 billion a year industry in China-truly, an industry.
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There’s high-end lighting, rented wardrobes and sets, sound editors, production managers, and professional make-up artists. There, selling sessions are scripted and hosted by sellers who are no less qualified than actors on a television show. In China, selling via video commerce has quickly evolved into professional grade programming. It’s more than a place where anyone can be a seller from their bedroom-in fact, quite the opposite.
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In Asia, the powerful force of video entertainment shopping has spawned a livestream ecommerce industry akin to professional movie production.
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While this motivation may be latent-even subconscious, for most-in the U.S., it’s an economic driver that’s well understood in China, fueling a thriving video ecommerce market. And increasingly, I believe we’ll shop as a form of entertainment. But for some of us, shopping also evokes joy, comfort, validation, even stress relief. We shop out of necessity and utility, of course. Keep in mind that this extension is available only for Chrome, so if you use it, go ahead, otherwise use the other options provided above.We all shop for different reasons. It means everything has gone fine.Ībove were some of the solutions to help you get back the old FB picture viewer, there’s also a Chrome extension available primarily created for the purpose to kill the theater mode and apply the old mode. When you finish downloading it, you need to refresh your Facebook tab and then voila, whenever you click on any picture, it will open in the old viewer instead of the new one.
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When you are done with installing any of these extensions, just restart your browser and then download the Facebook Photo Theater Killer script. If you use Firefox, then get Greasemonkey and if you are on Chrome, get a tamper monkey extension. The script works only in browsers where you have installed Greasemonkey extension. Another solution is to use a script, which resides in your browser and works when you are on any picture page on Facebook. However, it is not a permanent solution and each time you open a picture to see, you need to press the F5 key, that’s not likely to be a good solution. One of them is to use the F5 – Refresh key to see the picture in the old viewer. To get the old Facebook Photo Viewer, there are a few options available that you can use. If you are one of them who just doesn’t like the new Facebook Photo Viewer and wants to change to the old one, then keep reading this guide. I like the Old Facebook Picture Viewer which was faster and better than the current one. This shift is worldwide and not profile limited. Facebook allows its users to upload pictures on their profile, and other users can see them by clicking on the image thumbnail.įacebook has now changed the way you see others’ pictures it has added a new viewer that is far different than the one you had before. So, the interaction between the site users can increase and become well than before. Being the world’s first social network site with more than 600 million users, it is Facebook’s duty to keep providing new apps and features to the users. Facebook is getting tremendous exposure each passing day, and the users are increasing tremendously. Ever since people paid their attention to Facebook, they neither have left it nor will they.